Born in a Garage
The journey from garage experiment to world's first AVA certified vegan ski wax

"Any Day On The Mountain Beats Flying A Desk"
The Junior High Days
Started tinkering with ski wax in the basement with friends. Pretty sure we thought we were scientists. Spoiler: we weren't.
The Garage Experiment
Pulled the car out of the garage at night, set up a folding table, and started testing plant-based wax formulas. Dozens of failed batches taught us what NOT to do.
First Successful Formula
After 47 iterations, created a plant-based wax that actually worked on New England ice. Friends became guinea pigs. Thanks, friends.
AVA Certification
Became the world's first AVA Certified Vegan ski wax. Proved you don't need petroleum for performance. Take that, big wax!
Launch & Scale
Going from garage batches to serving skiers nationwide. Same formula, bigger impact. Still working nights in the garage.
Behind the Scenes










